7 Tips on Marketing Yourself to the Masses
- Filed under: Business Marketing
- Date: Aug 21,2009
7 Tips on Marketing Yourself to the Masses
- Suhail says “Keep the Goal in Mind - Don’t Be Overly Entertaining”
BM: If you are blogging for fun and to entertain people then continue to do so. But the fact is, you are at a site called BlogMonies! The real goal is to sell your product or service.
- “Avoid Business Speak”Instead of “We provide integrated marketing solutions to our client base”
Try the following, “We work hard to increase your sales and profits and to make you happy!”BM: Your readers will enjoy being spoken to with warm familiar language. Cold marketing speak stays in the text book.
- “Show Yourself!”
BM: Put pictures of yourself on your website. That way your readers can relate to you and know they are interacting with a real human at the other end of the technology. See Suhail’s blog along with his own youtube chats for an example.
- Use “I” Instead of “WE”
We are happy to meet your needs as our customer solution of high priority… BORING
I guarantee 100% satisfaction or your money back in 30 days! BETTER
- “Open Up and Share Your Life”
BM: You are human and so is your customer. Share your personal insights about life in your communications with your customer. Newsletters, blogs, emails, twitter, facebook, myspace… Think outside the square. The more they can relate to you, the more trustworthy you become and happier to be loyal to your business.
- “Professionalism is Overrated”
Suhail says, “Lighten up! There’s a business-to-business company in the US that manufactures industrial fans. Their name is Big Ass Fans - really, I’m not kidding. Their logo is a donkey (ass).”
- “Give Out Free Information and Education Tips”
Pack your newsletters full of informative tips. Advice that can actually solve problems for your customers. From this respect and trust will follow.
Suhail is based in Bahrain which is part of the Arabian Peninsula which also consists of Saudi Arabia, Kuwait, Qatar, the United Arab Emirates and the Sultanate of Oman and make as a whole the Gulf Cooperation Council (GCC). See AUG09 market review. See Suhail’s Radical Marketing site
