Build Better Relationships with Your Business Blog
- Filed under: Business Marketing
- Date: Feb 26,2009
Over the past few year web logs have come a long way professionally. From the slightly nerdie, ‘sit on the internet and humbly dribble my thoughts to the universe‘ to the now common ‘I am the expert give me your money click here‘ style internet marketer sites.
6 Way to Promote Your Business Product or Service
In the business of making money make sure your blog satisifies the following criteria:
- Increase your visibility online a.k.a your web prescense (Blog Branding)
- Be an industry expert on show – Write several how-to articles for your niche to demonstrate your credibility
- Build a reputation with your potential customers – write in a clear professional engaging voice and respond promptly to customer questions
- Promote your product/service – talk about why your product is so good versus other market products, let them know of your upcoming product release
- Drive traffic to your sales page – provide special offers and drive traffic to your product page or another site.
- Through marketing your service place affiliate links and related advertisements to generate extra revenue
What makes your blog not a corporate website?
Blogs contain posts in reverse chronological order. They are presented in a friendly manner and voice a more personal opinion. Blogs allow for human interaction through the use of social media features such as comments, forums, ‘share this’, and twitter updates. The customers can easily interact with the business blogger to exchange views, talk tips and improvements of their service or product.
Alternatively, the business website looks like a static brochure. It is impersonal and is full of crappy marketing speak such as ‘We are the leading solutions provider for home automation in the locla region since..blah’
Building a Better Customer Relationship
Death to the cold corporate image. Instead of communicating in carefully crafted marketing speak – chat in a friendly voice… be NICE. Write tips and help your customers online. Be active, keep posting, engage with comments, update your twitter and reply in forums. You will find that from strength to strength you will grow in your relationships. The world sees that you are the real deal.
Keeping it Fresh For Google
You don’t have to be an SEO master to be found in google. With minimal thought towards SEO your posts if you write quality, get linked to occasionally and keep it frequent. Simply throw in keywords related to your niche within your posts and sub-headers and you’ll be fine. That is the beauty of blogging.
Simply put – most blogs are built upon a content management system (CMS) which are already tailored to be search engine optimised so it is all good.
Gone are the old ways – Build a site, write 5 informative articles, write your mission statement and an email link for customers to interact. Old static content doesn’t cut it in this day in age. Google will slowly eat away at your static page value as time passes on until you become result 7,821,339! Write timeless gems and maybe you’ll get content for a couple of years. So remember: You keep it fresh, Google keeps it in the search.
3 Quick Tips for Blog Marketing Success
- Write great content – Interesting. Relevant. Useful.
- Keep it fresh – Update regularly or die
- Be Yourself – Chat with your audience
Next in the series shall be email marketing – keep having fun, making monies and have a chat at the forums. 
Related posts:
- How to Promote Your Blog Posts and Get Traffic
- 23 Blog Money Makers for 2009
- 57 Reasons On This Blog Networked World
- Publishing Free Articles on Your Blog
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